
Choosing between WooCommerce and Shopify isn’t about which one is “better.”It’s about which one fits your business now — and can grow with it.

Choosing between WooCommerce and Shopify isn’t about which one is “better.”
It’s about which one fits your business now — and can grow with it.
At Roket Agency, we build high-performing stores on both platforms. But we’ll never recommend one until we understand your goals. This guide breaks down the real differences — with facts, not fluff — so you can start thinking in the right direction.
Market Share: Who’s Using What?
As of 2025:
WooCommerce powers ~28% of all online stores worldwide (source: BuiltWith)
Shopify powers ~21% (and growing fast in DTC markets)
Both are giants. WooCommerce dominates in volume — especially for content-driven and hybrid sites. Shopify leads in fast-moving DTC and social-first brands.
Shopify: Simplicity, But at a Monthly Cost
Shopify: Simplicity and Speed — With a Price Tag
Shopify is fully hosted, secure, and user-friendly.
It’s ideal for brands that want to launch fast and scale without worrying about tech setup.
Key Advantages:
Setup in hours, not days
Beautiful themes, easy to edit
Hosted & maintained (no server headaches)
Fast loading (avg. LCP ~2.5s on optimized themes)
Built-in payment, shipping, analytics
Stats to know:
Shopify stores average 1.75% conversion rate (source: Littledata)
Top-performing Shopify stores achieve 3%+
Avg. Shopify mobile speed score: 60–70 (Google PSI)
But:
Monthly fees ($39–399/mo) + extra app costs
Limited backend control (you rent, not own)
App ecosystem can get expensive fast
WooCommerce: Power, Flexibility — and You’re in Control
WooCommerce: Full Control, Lower Costs — If You’ve Got a Good Team
WooCommerce is a plugin for WordPress, and it’s open-source — meaning you fully own your site and can customize everything.
Key Advantages:
No platform fees — just hosting and development
Endless flexibility: pricing, checkout logic, integrations
Superior SEO (WordPress still leads in organic content ranking)
Works great for multilingual, B2B, or hybrid content-commerce models
Scales with you: from 100 products to 100,000
Stats to know:
WooCommerce stores average 1.6%–2% conversion rate (source: Bluehost internal data)
Top stores with CRO optimization hit 3.5%+
Avg. WooCommerce mobile speed score: 50–70 (depending on host/theme)
WooCommerce runs on 40% of WordPress-based sites
But:
Requires setup, updates, and performance tuning
Hosting quality matters (get a slow host, get a slow store)
Not beginner-friendly — developer support is key
Not Sure Which One to Choose?
Here’s the truth: You shouldn’t decide until we’ve talked.
We’ll walk through your goals, team capacity, product complexity, and long-term vision. Then we’ll recommend what fits — no fluff, no jargon, no upsell.
Book a free strategy call — we’ll figure it out, fast.

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