Choosing between WooCommerce and Shopify isn’t about which one is “better.”
It’s about which one fits your business now — and can grow with it.

At Roket Agency, we build high-performing stores on both platforms. But we’ll never recommend one until we understand your goals. This guide breaks down the real differences — with facts, not fluff — so you can start thinking in the right direction.

Market Share: Who’s Using What?

As of 2025:

• WooCommerce powers ~28% of all online stores worldwide (source: BuiltWith)

• Shopify powers ~21% (and growing fast in DTC markets)

Both are giants. WooCommerce dominates in volume — especially for content-driven and hybrid sites. Shopify leads in fast-moving DTC and social-first brands.

Shopify: Simplicity, But at a Monthly Cost

Shopify: Simplicity and Speed — With a Price Tag

Shopify is fully hosted, secure, and user-friendly.
It’s ideal for brands that want to launch fast and scale without worrying about tech setup.

Key Advantages:

• Setup in hours, not days

• Beautiful themes, easy to edit

• Hosted & maintained (no server headaches)

• Fast loading (avg. LCP ~2.5s on optimized themes)

• Built-in payment, shipping, analytics

Stats to know:

• Shopify stores average 1.75% conversion rate (source: Littledata)

• Top-performing Shopify stores achieve 3%+

• Avg. Shopify mobile speed score: 60–70 (Google PSI)

But:

• Monthly fees ($39–399/mo) + extra app costs

• Limited backend control (you rent, not own)

• App ecosystem can get expensive fast

WooCommerce: Power, Flexibility — and You’re in Control

WooCommerce: Full Control, Lower Costs — If You’ve Got a Good Team

WooCommerce is a plugin for WordPress, and it’s open-source — meaning you fully own your site and can customize everything.

Key Advantages:

• No platform fees — just hosting and development

• Endless flexibility: pricing, checkout logic, integrations

• Superior SEO (WordPress still leads in organic content ranking)

• Works great for multilingual, B2B, or hybrid content-commerce models

• Scales with you: from 100 products to 100,000

Stats to know:

• WooCommerce stores average 1.6%–2% conversion rate (source: Bluehost internal data)

• Top stores with CRO optimization hit 3.5%+

• Avg. WooCommerce mobile speed score: 50–70 (depending on host/theme)

• WooCommerce runs on 40% of WordPress-based sites

But:

• Requires setup, updates, and performance tuning

• Hosting quality matters (get a slow host, get a slow store)

• Not beginner-friendly — developer support is key

Not Sure Which One to Choose?

Here’s the truth: You shouldn’t decide until we’ve talked.

We’ll walk through your goals, team capacity, product complexity, and long-term vision. Then we’ll recommend what fits — no fluff, no jargon, no upsell.

Book a free strategy call — we’ll figure it out, fast.